Hagelslag

Hollanders called it Hagelslag. Indonesians called it Meises (I don't know where this is come from). For the Americans, it's known as Sprinkles or Jimmies. I prefer to call it meises (you know where I'm leaving). Meises is one of Broodbeleg(1) made by chocolates and sugar. This kind of broodbeleg is also common in Indonesia(2), Belgium and Suriname, once a colony of The Netherlands.

Dutch hagelslag was first invented in 1936 by Gerard de Vries for Venz, a Dutch company. Inspired by several letters to Venz from a five-year-old boy named H. Bakker asking for a broodbeleg, prompted de Vries's to develope the hagelslag. After much research and venture, de Vries and Venz created the first machine to produce the tiny cylindrical treats. They were named "Hagelslag" after their resemblance to a weather phenomenon prominent in the Netherlands, hail (hagel)(3).

the common plastic packages of meises made in Indonesia, the brand name is Ceres

this is the premium version, you could find it in Setiabudhi Store

You could see the different, this is the real hagelslag from Netherlands

the other

and the other one..

see?

(1) : Broodbeleg is a bread topping examples butter, margarine, jam, pindakaas, cheese, chocolate paste.
(2) : In Indonesia, Roti Tawar (white bread) with many kind of broodbeleg is a common breakfast foods besides Nasi Goreng.
(3) : I couldn't see the connection...

source : http://nl.wikipedia.org/wiki/Hagelslag